For this article, I am looking over the ever popular twitter. In
140 280 characters or less you can keep people updated with your lives. Micro blogging times ten, you could say. Twitter is a great tool, not only for making connections with a large amount of people, but it is also a great tool to promote yourself, build your brand and help others while you’re at it. However, some people get it all wrong. I’ve done a few items on this list too, and have worked to change it and hope by the end of this article, you’ve picked up a couple tips on how to better your twitter experience as well.
Adding too many people at one time
So you want to promote yourself as a social media expert, yet you’ve got 100 people following you, while you’re following 15,000? How does that really portray you? It not only makes you look desperate but it also shows that you’re not on twitter to build relationships with people, only to gain a vast amount of followers in order to spam them with your links. Take it slow, let the follows come naturally.
Tweeting too many personal tweets
If you’re tweeting 3-4 times a day about what you ate, where you slept at and what movie you’re dying to see, the odds of people reading your tweets and catching the hidden gems you drop about your business and other links to other great resources is very low. A lot of people use twitter to connect for business purposes and I know personally, I do not like following people who tweet with 80% personal notes and 10-15% their own links and only 5% other resources.
Not tweeting enough personal tweets
Get this through your head - we are not robots :) People do have to see a personal side of you or you seem unapproachable and distant from the people you’re following. For instance, I like to tell a lot of jokes, so when I tweet with people and am talking about business, I mix in some jokes and random funny things with my business and resource tweets. It’s got to be a good blend though, so don’t fall into a non stop comedy fest :) Balance is key.
Using the default twitter layout
If you’re after attention but you seem to be growing your network at a slow rate, don’t blame everyone else. Blame your default twitter layout. If you are a professional and want to be seen as so, take a few minutes to either create an information packed twitter background, or at least something with some style. Who knows, you might even get featured in an article about twitter layouts and end up gaining a lot of subscribers because of it!
Not using a distinctive twitter avatar
This is one of the biggest mistakes I made when I started using twitter. I used the robot head that I have on my blog design company website and virtually no one could make the personal connection to me with that as my avatar. I have since changed it to the image I am using now on all social media websites and have seen an improvement in my personal branding.
Only tweeting about yourself
Are you the type of person who checks in on the twitter grader and sees the biggest words you tweet about as “I’m”, “Me” and “I” then you need to read this one very close. Tweet about other people. Spread the love. Pay it forward. Do unto others as you would have them do unto you (sorry for the Bible verse reference, I promise it won’t happen again). If you want people to ignore you, tweet about yourself all day. If not, then start talking about some other people and pass along useful information you see along the way.
Using auto Follow / auto Direct Messaging scripts
Scream at the person who just added you with these scripts, letting them know you’re a spammer and you don’t care about the community. Listen, twitter, along with every other social media website is driven by the community being sociable with each other. If you jump into random conversations only to spam them with your services, it’s going to be much harder to brand yourself as a credible source. So, please, please, please do not use these scripts.
Selling in your tweets
You want to tell people about the services you offer? Do it in your bio. Put your URL there and leave it at that. Focus your time on creating quality filled tweets and interact with the people you would like to do business with. If they like you, they’ll look into what you do and hire you because they enjoy what you’re saying and believe you are a valuable source, not just someone who spams the twitter world with random “buy from me” tweets.
Not leveraging the power of a Re-Tweet
This ties in with the only tweeting about yourself mistake because when you RT (re-tweet) a message, it not only shows your twitter followers that you’re on the look out for quality links and they need to pay attention to you, but it also shows the person who you’re re-tweeting that they are smart, intelligent people who you enjoy listening to. It’s a win/win situation.
Above are the common Twitter mistakes to avoid, especially if you are a marketer.